Living their brand purpose by supporting RMHC
After more than 40 years of partnership with RMHC, Tyson Foods continues to “raise expectations for how much good food can do” through their legacy support of RMHC Chapters globally. Throughout 2022, Tyson Foods and their employees supported RMHC Chapters across the globe through various activities, including cash and in-kind donations and volunteer initiatives.
Most notably, Tyson’s support of Chapters in Asia raised tens of thousands in support of RMHC Thailand and Malaysia, allowing these Chapters to serve even more children and their families and ensuring access to vital care and resources. Tyson’s contributions are invaluable to these Chapters as they grow and adapt to better serve their communities. Both RMHC Thailand and RMHC Malaysia are preparing to open new Ronald McDonald House programs. The Chapters currently serve a combined 339,000 families, but these additional programs will enable them to serve even more families who need to travel far from home for their children’s medical care— thanks in part to partners like Tyson.
Tyson employees volunteering at and attending various local RMHC Chapter events
Additionally, in the United States, Tyson and their employees demonstrated their dedication to local RMHC Chapters through volunteering their time, supporting events through sponsorships, and providing product donations. Tyson provided families at several Ronald McDonald House programs with 24/7 access to refrigerated and frozen meals, helping to contribute to the $504 million in food and lodging costs that RMHC saves families each year.
The Ronald McDonald House in Kuala Lumpur, Malaysia
According to Senior Manager Marketing and Customer Development, Barbara Rook, “Tyson encourages a collaborative approach to engaging with local RMHC Chapters and we are intentional in our engagement— whether it’s opportunities provided through the McDonald’s Business Unit or through that are touched by the local mission and/or have personal histories/connections that they independently align with RMHC.”
We are grateful to Tyson Foods for being valued partners. We echo the sentiments of RMHC Thailand Chapter staff who stated, “We really appreciate the efforts that Tyson Foods has contributed to us. We sincerely express our gratitude and thank them for their support as always, as it really means a lot to us and the families we serve.”